"The retention is incredibly high, and consumers are buying into the entire routine, which is exciting," said founder and TV personality Trinny Woodall.
"We don't just try and sell you product, we try to engage you as a woman and think about what's worrying you right now, how you're feeling," said Woodall.
"We always say we want to create products that work, and part of that is community engagement around product development," said Marianna Hewitt.
"By allowing our community to be a part of our product development, they feel like they have a sense of ownership when the products come out," emphasized the team.
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