In a striking trend observed, 76% of U.S. Latinx between the ages of 12 and 34 feel brands regard them as an afterthought today, indicating a growing disconnect.
According to the Latino Donor Collaborative, young Latinx, particularly those in the 12 to 34 age bracket, demonstrate values that prioritize family and social justice more than their non-Latinx peers.
Ana Valdez, president of the Latino Donor Collaborative, emphasizes the drive of young Latinx, stating, 'They want to make their parents' sacrifices worth it by succeeding.'
While 62% of young Latinx prioritize entrepreneurship, they still confront significant barriers such as limited access to resources, mentorship, and media representation.
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