Why brands are shifting ad spend towards the lucrative audience of PC gamers
Briefly

With higher household incomes, diverse demographics, and more substantial time spent in-game, PC gamers present an enticing opportunity for advertisers to forge meaningful connections globally.
Unlike mobile gaming, PC gaming attracts a dedicated and wealthy audience invested in high-performance setups, making it a lucrative market for brands seeking impactful advertising strategies.
Read at The Drum
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