Who's going to get the most deals? Marketers pick their top 10 WNBA draftees
Briefly

from Fast Company1 month ago
The Marketing Arm (TMA) compiled a list of the top 2024 WNBA draft picks with high commercial appeal, analyzing attributes like awareness, appeal, and influence.
Fast Companyhttps://www.fastcompany.com/91106566/whos-going-to-get-the-most-deals-marketers-pick-their-top-10-wnba-draftees
TMA's Sam Ibarra mentions evaluating WNBA draft prospects based on on-court dominance, social media presence, NIL deals, off-court activities, and appeal to various audiences.
Fast Companyhttps://www.fastcompany.com/91106566/whos-going-to-get-the-most-deals-marketers-pick-their-top-10-wnba-draftees
Although Caitlin Clark and Angel Reese stand out, TMA does not rank players solely based on marketability, emphasizing the importance of brand needs and objectives in player partnerships.
Fast Companyhttps://www.fastcompany.com/91106566/whos-going-to-get-the-most-deals-marketers-pick-their-top-10-wnba-draftees
Read at Fast Company
#wnba-draft #womens-basketball #branding #player-evaluation
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