Global fast-fashion mega-retailer Shein has reportedly filed the paperwork to brave a sluggish IPO market. It could be the biggest public offering in years...which version of the Shein brand will prevail: the controversial version that influential young consumers spurn or the great-value version that influential young consumers adore?
Shein has built a turbocharged version of the fast fashion model made familiar by H&M and Zara...offering an overwhelming selection, often at startlingly low prices: $9 for jeans, $12 shirts, $4 slippers.
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