"For business owners and marketers, the question isn't whether to use short-form video-it's how to make it work. Pat Flynn, founder of Smart Passive Income and creator of YouTube channels Deep Pocket Monster and Short Pocket Monster (which have accumulated over two billion views), and Brock Johnson, Instagram strategist and founder of Instaclub Hub, address the fundamental challenge: short-form video can feel like a hamster wheel-constant content creation with unclear business results."
"There's a difference between making short-form content as a content creator wanting it to directly correlate with revenue versus making it as a business owner where you already have a business that will continue even if your content flops. For content creators who depend entirely on views and engagement for income, the pressure to maintain consistent output is much higher. For business owners, short-form content serves as one component of a broader marketing strategy."
Short-form video receives massive global attention, with YouTube Shorts generating roughly 100 billion daily views while Instagram and TikTok prioritize the format. Short-form content functions differently than traditional marketing and requires strategic planning and authentic execution. Content creators dependent on views face high pressure for constant output, while business owners can use short-form as one component of a broader marketing system that survives content failures. Effective approaches vary by business model and goals; a strategic mix of short-form and long-form content helps attract attention and guide audiences toward revenue-driving outcomes.
Read at Social Media Examiner
Unable to calculate read time
Collection
[
|
...
]