As the landscape of marketing evolves, brands must exhibit 'superhuman' qualities, leveraging technological advancements to create magical and seamless customer experiences that exceed consumer expectations.
Current trends show that while consumers are freely marketing their personal brands, companies are still trying to achieve a level of transparency and authenticity that might not be possible.
Automated personalization is key in modern branding - it helps brands to efficiently tailor experiences to individual consumer needs, showcasing their capabilities in a compelling way.
John Lewis and Nike are prime examples of brands utilizing technology not just for operational efficiency but also for creating an extraordinary consumer experience that feels personalized and magical.
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