President Joe Biden signed legislation potentially blocking TikTok in the U.S. unless its Chinese parent company sells to a U.S. business by July, risking access for millions. Global brands leverage TikTok for audience engagement but must safeguard against over-reliance on such platforms.
Elon Musk's acquisition of Twitter, now X, highlights the impact of leadership changes on platforms, causing disruptions like UX issues, outages, and user exodus. Musk's moves, including potential user fees, illustrate the challenges of platform transformations.
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