The campaign, "Fits You," aims to break the weight-loss narrative of tying health to a single number. Ads directed by C Prinz spotlight testimonials from real Weight Watchers users, who emphasize perks of the platform, like the ability to connect with clinicians.
Weight Watchers has experienced volatility as dieting culture comes under sharper scrutiny and more consumers turn to blockbuster medications that aid with weight loss, such as Ozempic and Wegovy. The company began offering anti-obesity drugs, known as GLP-1s, late last year, around the same time Oprah revealed to People magazine that she had started taking an unspecified weight-loss medication.
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