According to WARC, global ad investment has more than doubled over the last decade and has grown 2.8 times faster than economic output since 2014.
Meta, Amazon and Alphabet will attract nearly 44% of all ad spending this year, and their share is expected to grow to more than 46% over the next three years.
With a U.S. presidential election and Summer Olympics this year, it should be of little surprise that 2024 will be a record year for ad spend.
Social media accounts for nearly $242 billion of spending this year and is the largest single advertising channel, accounting for 22.6% of all global ad spending in 2024.
[
Collection
]
[
|
...
]