Want to win an ad award? You'll need an 'accident' and a few cones
Briefly

Marketers often believe the public closely watches their work, but in reality, people mostly try to avoid it. Smarter marketers grasp the challenge of getting noticed and remembered, operating cautiously and strategically within boundaries.
Some marketers, akin to anthropologists, use insights into human behavior to create effective strategies, at times even feigning mistakes as a smart marketing ploy for engagement and recall.
Read at The Drum
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