Social media reflects and is potentially fueling a deep-seated angst about the economy that is showing up in surveys of younger consumers and political polls alike.
That's where social media could offer insight. Popular interest drives what content plays well especially on TikTok, where going viral is often the goal.
President Biden's campaign is working with content creators on TikTok to amplify a positive, affirmative message on the economy, a deputy campaign manager said.
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