""In this upgraded role, Ayaz will lead a new internal organization comprised of all Disney marketing teams (including those in parks, sports and other sectors) meant to "support a more connected approach to how Disney reaches audiences, elevates its campaigns, and advances the business goals of each segment and the company as a whole," a Wednesday announcement said. Ayaz will report to Disney CEO Bob Iger, as well as vertical leaders Dana Walden, Alan Bergman, parks head Josh D'Amaro and ESPN Chairman Jimmy Pitaro.""
""Over more than two decades at the company - and as Disney's first-ever Chief Brand Officer - Asad has helped bring the magic of Disney to life for millions through his exceptional leadership," said Iger. "As our businesses have evolved, it's clear that we need a company-wide role that ensures brand consistency and allows consumers today to seamlessly interact with our wonderful products and experiences. The Chief Marketing and Brand Officer role is critical for this moment, and Asad is the perfect fit.""
""Walden, Bergman, D'Amaro and Pitaro echoed that Ayaz is "an exceptional creative leader with strong strategic and operational prowess and deep experience across Disney and its brands, and we are excited for what we will accomplish together as we strengthen the connection between Disney and audiences around the world." Ayaz helped power Disney to the number-one market share holder in global box office last year, becoming the only film studio group to pass $6.5 billion in ticket sales with campaigns for "Zootopia 2,""
The Walt Disney Company promoted Asad Ayaz to Chief Marketing and Brand Officer, the first company-wide CMO role in Disney history. Ayaz spent eight years overseeing marketing for The Walt Disney Studios, including Marvel, Lucasfilm, Pixar and Disney live-action and animation. In the new position he will lead an internal organization that brings together all Disney marketing teams across parks, sports, studios and other sectors to create a more connected approach to reaching audiences, elevating campaigns and advancing segment and company business goals. He will report to CEO Bob Iger and key vertical leaders. Executives praised his creative, strategic and operational leadership and credited him with helping drive Disney to the top global box office, surpassing $6.5 billion in ticket sales.
Read at Variety
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