Prices for the bettergoods brand range from under $2 to around $15, with over 70% of products priced under $5, prioritizing affordability and food trends.
Walmart's private brands, including the bettergoods line, aim to cater to younger customers who prioritize quality and value, driving the increased interest in private labels over traditional brands.
Private-label brand sales in the U.S. rose by 6% to $217 billion in 2023, with Millennials, Gen X households with no children, and households with children being significant contributors to store-brand food sales.
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