The deal will see Savage Ventures investing 'tens of millions of dollars' into the joint venture, a Vice spokesperson said.
The new partnership gives Vice Media branding control over its digital assets without having to manage them day-to-day.
The joint venture will also relaunch Vice's social media channels. The combined portfolio, the firms said, 'has nearly 100 million followers across all platforms.'
In partnering with Savage, Vice Media executives see an opportunity to boost its brands exposure to companies that Savage manages across lifestyle, sports, wellness and music.
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