ATOM 3.0, an industry-first on-device targeting solution for iOS, allows marketers to predict user traits without relying on personal identifiers, crucial in a landscape where iOS users increasingly opt out of tracking.
ATOM 3.0, integrated into the HyBid SDK, provides scalable targeting for ID-less users across global apps. It ensures addressability while respecting user preferences, offering broad adoption initially at no cost.
ATOM (Anonymised Targeting on Mobile) employs on-device AI to predict traits without personal identifiers, securely processing data within the user's device. The 3.0 version enhances cohort targeting across key categories.
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