"Variety's Future of Brand Summit, presented by Acxiom, gathered the industry's top executives, marketers, creatives and cultural leaders on Wednesday in New York for an event that explored how companies are fueling their brands with creativity, culture and community."
"The program featured panel discussions and keynote conversations with leaders across entertainment, marketing, tech, design, as well as industry insiders from the NFL, JPMorganChase, PepsiCo Beverages, FCB, Hello Products and more."
"Diaz stressed that "the days of just having a passive ambassador show up on your commercials, those days are gone. Now, it's how more can you and how deeper can you dive in with your brand partners?""
""The most exciting thing is to have clients who are really engaged in the brand that they're involved in," added Strahan, "because authenticity is always the most important thing to us.""
Variety's Future of Brand Summit brought together top executives, marketers, creatives, and cultural leaders to explore how companies fuel brands with creativity, culture, and community. Panels and keynotes covered brand storytelling, consumer engagement, cultural impact, and creative partnerships across entertainment, marketing, tech, and design. Michael Strahan and Jose Diaz emphasized authentic, engaged partnerships and deeper brand involvement instead of passive ambassadorship. Industry representatives from the NFL, JPMorganChase, PepsiCo Beverages, FCB, and Hello Products shared strategies for forging partnerships that align with public figures' values and personalities. Attendees focused on integrating authenticity and community to strengthen brand resonance and long-term engagement.
Read at Variety
Unable to calculate read time
Collection
[
|
...
]