* By Antoinette Siu and Marty Swant
Fluctuating budgets, conflicting goals and volatile consumer behavior are all creating new challenges to old problems that agencies say create tension with both the brands they work for and the platforms from which they buy ads.At the Digiday Media Buying Summit in New Orleans, which wraps later today, hundreds of agency reps, tech companies and brands discussed the numerous opportunities and challenges that come with an increasingly fragmented ecosystem.
Fluctuating budgets, conflicting goals and volatile consumer behavior are all creating new challenges to old problems that agencies say create tension with both the brands they work for and the platforms from which they buy ads.At the Digiday Media Buying Summit in New Orleans, which wraps later today, hundreds of agency reps, tech companies and brands discussed the numerous opportunities and challenges that come with an increasingly fragmented ecosystem.
#interesting #transparency #machine-learning #artificial-intelligence #important-part #tech-companies #social-networks #data-privacy
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