We recognize the challenges that TikTok's actions will cause, and do not underestimate what this will mean to our artists and their fans who, unfortunately, will be among those subjected to the near-term consequences of TikTok's unwillingness to strike anything close to a market-rate deal.
UMG calls TikTok's processes 'the digital equivalent of 'Whack-a-Mole''. UMG calls TikTok a bully.
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