In a recent interview, Twitch CEO Dan Clancy criticized Kick's strategy of poaching streamers for exclusivity deals, emphasizing the importance of focusing on growth and new streamers.
Clancy highlighted that while Kick may sign popular streamers with big money deals, the ultimate goal should be encouraging new faces in streaming rather than moving existing stars from platform to platform.
He pointed out that Twitch's focus is on adding and enhancing features like the new discovery feed, allowing viewers to preview channels without pre-roll ads, aiming to support and improve the experience for streamers already on the platform.
Clancy referenced past instances such as Ninja returning to Twitch after Mixer shut down, emphasizing the transient nature of poaching streamers with high payments.
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