Trivago Pulls Marketing Investments out of Latin America After Brand Campaign Letdown
Briefly

Trivago decided to pull out investment in Latin America to put more resources into 'Developed Europe,' North America, and its 'Rest of the World' segments.
Brand marketing campaign growth in certain markets contrasts with challenges in Latin America due to Google ad format changes and EU regulations.
The decision highlights the brand's ability to optimize investments by shifting budgets to more efficient markets, underscoring team strength and adaptability.
Read at Skift
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