As far as cost, I am OK with my agency adding their margin if they are doing all the heavy lifting and proving their ROI, said Raj Nijjer, head of marketing at growth platform Edge.
In principal-based trading, agencies use various methods to maximize revenue, catering to client needs in a complex media landscape.
Marketers can ensure transparency by setting guidelines such as investment caps, quality assurances, and audit rates when working with media agencies.
Safeguards in principal-based trading are essential to prevent negative outcomes, allowing marketers to maintain control and protect their interests.
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