TikTok's reputation has shifted from 'fair' in 2020 to 'poor' in 2024, mainly due to concerns around social media safety and security issues.
Americans tend to trust domestic companies more, which could affect TikTok's reputation. Companies like Coca-Cola and PepsiCo gained reputation while TikTok and Shein fell in rankings.
Social media companies' reputation scores have declined in comparison to other Big Tech firms, stemming from issues like controversial content moderation, misinformation, privacy scandals, and leadership attributes.
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