According to TikTok, the AI personas are meant to make it easier for creators and businesses to create branded content that still has a 'human feel' without the time and resources of highly produced ads.
TikTok's AI avatars, based on paid actors or existing creators, can be customized to speak different languages in videos promoting products, aiming to help creators reach a wider audience.
While the AI avatars resemble real individuals, such as TikTok exec Adrienne Lahens, there are noticeable imperfections in movements and speaking styles, raising concerns about the authenticity and human touch.
The introduction of AI-generated avatars on TikTok signals a trend of using generative AI to enhance content creation and potentially boost ad revenue on the platform.
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