TikTok Shop is holding a 'Deals For You Days' sales event in the U.S. starting on July 9, to compete with Amazon's Prime Day on July 16 and 17.
The sales event will include deals on fashion, beauty products, entertainment essentials, and more, with exclusive discounts on select products from popular brands.
TikTok is aiming to significantly increase its e-commerce business in the U.S. and challenge not only Amazon but also other Chinese-owned companies like Temu and Shein.
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