TikTok Shop is the social media app's built-in commerce solution for sellers, creators, and affiliates. It enables TikTok users with business accounts to sell directly on the platform with options like Live Shopping and shoppable videos.
TikTok Shop eliminates the extra step to convert your TikTok fans into customers by offering shopping options directly on the platform. With TikTok becoming a go-to for product discovery, especially for Gen Z and Gen Alpha future consumers, brands benefit from showing up in search and offering convenient TikTok shopping options.
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