We took a similar approach during the recent Local Elections in England and Wales, and we were pleased to connect hundreds of thousands of users to our Local Election Centre.
U.K. citizens under 24 are statistically the least likely to vote, yet, at the same time, U.K. users do spend a lot of time in the app, and with many first-time voters among this cohort, it could well be a valuable platform for connecting on key issues ahead of the vote.
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