The partnership promises to bring music fans closer to their favourite artists, as it expands in the U.S. and launches for the first time in the UK, Ireland, Australia, Germany, France, Canada, Mexico, Austria, Belgium, Czech Republic, Denmark, Finland, Italy, Netherlands, New Zealand, Norway, Poland, Switzerland, Spain and Sweden.
Research shows that TikTok users are increasingly likely to both even discover and share new music content on the platform, while record labels are also leaning into the app as a key tastemaker, with some changing the names of their songs to better align with in-app trends.
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