TikTok can detect fake merch in livestream shopping but other tech may struggle
Briefly

Livestream shopping trend is expanding in the USA, creating opportunities for counterfeits due to inadequate technology for monitoring counterfeit goods.
Enforcement of copyright violations in e-commerce can be likened to a 'whack-a-mole' game due to the increasing number of infringements, as noted by software companies.
Read at Fast Company
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