Insiders revealed that the U.S. version of TikTok Shop is set for a drastic increase in merchandise volume by 2024. TikTok's unique model, which blends online entertainment with impulse buying, could challenge not only Amazon but also Chinese e-commerce platforms like PDD owned Temu and Shein, as per Bloomberg report.
With the majority of its $20 billion in global gross merchandise value generated in Southeast Asia last year, TikTok is now focusing on boosting sales in the U.S. and Latin America.
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