"Marketing communications must not mislead the consumer by omitting material information. Material information was information that the consumer needed to make informed decisions in relation to a product."
"Because the ads omitted material information about Steven Bartlett's position as a [investor in Zoe and director at Huel], we concluded they were likely to mislead."
"If you're endorsing a product and have a stake in the company, it's crucial to be upfront with people. Keeping ads clear and honest is key - people need to know when there's a vested interest."
"Ads must not offer treatment for depression unless that treatment was conducted under the supervision of a suitably qualified health professional."
#advertising-standards-authority #steven-bartlett #regulatory-compliance #consumer-transparency #social-media-advertising
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