"Revenue has increased at double-digit rates year-over-year, and our creator roster now tops 130 active creators, securing roughly $80 million in brand deals a year. Trend Social, our brand division, more than doubled in size in the past year, while Trend Elevate and Trend Athletes have expanded opportunities for both creators and brands. Beyond financial growth, I have focused on building a strong leadership team and systems that allow the company to scale while keeping our creator-first culture intact."
"Finding new opportunities for creators beyond traditional brand deals and helping them build additional income through podcasts, investing in brands, media opportunities or projects that extend beyond social platforms. Overall, I'm most proud of building a company that reflects my values while staying grounded in my family and faith. Trend started as a simple idea and has grown into a thriving business with nearly 100 employees and multiple divisions,"
Revenue grew at double-digit rates year-over-year, with a roster of over 130 active creators securing about $80 million in brand deals annually. Trend Social more than doubled in size, while Trend Elevate and Trend Athletes expanded opportunities for creators and brands. Leadership and systems were developed to scale the company while maintaining a creator-first culture. The agency pursues new income streams for creators beyond traditional deals, including podcasts, brand investments and media projects. The business now employs nearly 100 people across multiple divisions and emphasizes alignment, transparency, community impact and support for creators' long-term careers.
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