The inaugural White House Creator Economy Conference emphasizes the administration's commitment to creators, focusing on economic and cultural values and involving creators in policy decisions. The White House leverages influencers to reach broad audiences on critical topics like vaccines and global issues.
White House's Office of Digital Strategy, distinct from Biden's reelection campaign, recognizes the social influence of online creators. Despite tensions with TikTok, Biden's campaign uses social media for outreach, emphasizing its importance in reaching voters.
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