The Very Online Afterlife of Franz Kafka
Briefly

A woman on TikTok, Margarita Mouka, embodies a romantic intellectual persona by integrating Franz Kafka into her content, sparking interest and confusion from media outlets.
Gen Zers on TikTok swoon over Franz Kafka nearly a century after his death, creating fancam-style videos and pondering his appeal as a 'heartthrob' and comparisons to Harry Styles.
Kafka's work resonates on BookTok, with classic texts leaving a lasting impression and allowing users to connect with enduring human experiences through their content.
Dead authors like Kafka offer more playful and imaginative personas for users on TikTok, with different creators styling their feeds after literary figures like Dostoyevsky and Nabokov.
Read at www.nytimes.com
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