Now, there are fast-growing and interesting green shoots popping up among new specialist DSPs, which see their niches - including health care, out-of-home (OOH) media and location, local and SMB businesses, political advertising and B2B - as viable for their own growth. Plus, they're insulated from the omnichannel giants.
"Every DSP has geotargeting," Dybwad said, but not by political district. IQM breaks down where actual voting happens, though. It has finer controls, he said, that create geo-fenced polygons to target people by district.
#specialist DSPs #niche categories #omnichannel DSPs #healthcare #out-of-home media #political advertising #IQM
[
Collection
]
[
|
...
]