The Real Reason No One Sees Your Marketing

"When your emails vanish into spam folders, direct mail still lands-literally-right in your prospect's hands. It's one of the few marketing tools left that almost guarantees your message gets seen. About 90 percent of direct mail gets opened, compared to just 20-30 percent of emails. That means nearly everyone who receives a postcard will at least glance at it-and that alone puts you miles ahead of digital-only marketing."

"Even more impressive: response rates for direct mail range from 4-9 percent, while social media delivers less than 1 percent in most categories, email averages 1 percent, and paid search is about 2 percent. Unlike a digital ad that disappears in seconds, a postcard lingers. It's tangible. It gets pinned to a fridge, handed to a spouse, stacked on a desk-and that physical presence drives recall."

Marketing messages frequently fail to reach audiences because many emails go unseen, spam filters intercept content, and call screening discourages unknown numbers. Nearly one in six marketing emails is never seen and average email open rates hover around 20 percent, while only 13 percent of Americans often answer unknown calls. Direct mail achieves far higher visibility and engagement: about 90 percent of direct mail gets opened and response rates range from 4–9 percent versus under 1 percent for social media, 1 percent for email, and about 2 percent for paid search. Postcards are tangible, linger in homes, and drive recall.

Read at Inc