The Olympics's breakout social media stars brands need to know
Briefly

...Some viral moments are accidental; like South Korean shooter Kim Ye-ji, who won gold...has been covered by scores of media titles...after drawing such buzz, is likely to attract brand attention ahead of Los Angeles 2028.
...USA gymnast Stephen Nedoroscik went viral...became one of the most-memed athletes of the games...social media has become a platform for these athletes to gain popularity.
Read at Vogue Business
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