Our social-media feeds lack depth due to algorithmic recommendations, and search engines are filled with AI-generated content, making it harder to find niche communities. Human guides provide curated content, similar to museum curators, to help navigate digital culture effectively.
Influencers and content creators act as modern-day curators, bringing valuable news and insights tailored to specific cultural areas such as fashion, books, music, food, or film. Curation helps filter out noise, offering curated selections amidst the vast online content.
Curators like Andrea Hernández, from Snaxshot, specialize in areas like food and beverages, scouring the internet to provide unique discoveries like Feisty, a 'protein soda' startup. They serve as bridges between audiences and hidden online gems, helping make online content coherent and valuable.
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