The need for brands to adopt flexible strategies and technology for promo periods
Briefly

Consumer tastes are constantly changing, brands must adapt. Deep learning can provide a competitive advantage, especially during promotional periods.
Advancing technology, societal change, and economic conditions influence consumer behaviors. Brands need to be responsive to these shifts to stay relevant.
Consumer demand for convenience is rising. Seamless omnichannel experiences are crucial. Personalized retargeting campaigns enhance user engagement and satisfaction.
Read at The Drum
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