The marketer's guide to automating customer engagement | MarTech
Briefly

The ability to deliver personalized experiences at every touchpoint is now a firm expectation. Automation is key in enhancing customer experience and building stronger connections through relevant interactions.
Optimizing the welcome email sequence is crucial for setting the tone of your relationship with new subscribers. Automation tools like Mailchimp and Constant Contact enable efficient and personalized communication strategies for a memorable first impression.
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