"Enablement refers to the process of providing others with the means to do something that they otherwise weren't able to do. In business, this could mean building a training program for partners, creating a self-service product, or training an AI to perform a task for someone."
"Enabling others through education, automation, or new experiences creates growth loops that allow your business to scale quickly. You can achieve this by focusing on understanding user needs while pairing the right technology, capability, or media during the delivery to the user."
"Sales enablement involves you figuring out what you need to deliver to your sales teams so they can develop repeatable sales motions. As you move out of discovery, you should have a better understanding of who your ideal customers are, where they reside, and how you can better position and message your product to them."
"In terms of customer-facing resources, most customers would prefer to have information they can access themselves, instead of having to speak to a representative. Customer enablement allows your product, customer success, and sales teams to scale through self-discovery resources and product improvements."
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