The Guardian US is starting its pursuit of political ad dollars
Briefly

The Guardian US is making a concerted effort to win some of the political advertising dollars being spent during this election cycle. It's the first time the publisher is doing so, actively pitching direct-sold ads to advertisers for political candidates and advocacy groups.
In addition to presidential candidates, Congressional candidates offer a lot more opportunity to draw in regionally targeted ad dollars this year. The ad team is currently operating at a good pace, hopeful for sustained revenue growth.
Read at Digiday
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