The Fight for Influencer Marketing Dollars Heats Up
Briefly

from The Business of Fashion3 weeks ago
LTK, a long-time leader in the influencer marketing space, is being challenged by up-and-coming platform ShopMy, sparking a legal battle over alleged false advertising and unfair competition.
The Business of Fashionhttps://www.businessoffashion.com/articles/marketing-pr/the-fight-for-influencer-marketing-dollars-heats-up/
The lawsuit filed by LTK against ShopMy reflects the escalating competition in the industry, with both platforms vying for creators, brands, and consumer attention.
The Business of Fashionhttps://www.businessoffashion.com/articles/marketing-pr/the-fight-for-influencer-marketing-dollars-heats-up/
Read at The Business of Fashion
#influencer-marketing #competition #legal-disputes
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