The case for news radio advertising (Audacy)
Briefly

"News consumers remain one of the most valuable yet under-tapped audiences. This sentiment is crucial for marketers, as it highlights the potential for maximizing ROI in advertising strategies."
"It's not just safe for brands to advertise around unbiased, high-quality news, but audiences respond positively. This indicates a growing trend that can be harnessed for effective brand communication."
"Nearly all listeners pay attention to ads. In fact, many listeners believe ads offer a smooth transition between segments, showing that advertising in news radio is both welcome and effective."
Read at RAIN News
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