"According to one comprehensive study of over 1,700 executives worldwide, business leaders attribute 45 percent of their company's reputation to their CEO's reputation, and 44 percent of their company's market value to the CEO's reputation. Yet despite this massive impact, most entrepreneurs fail to actively manage their personal brand with the same rigor they apply to other business metrics. The solution isn't hiring an expensive brand consultant or overhauling your entire online presence."
"Minutes 1-2: Do a rapid reputation assessment Start with the Google test. Search your name and your company name separately. What appears in the first five results? If outdated information, negative reviews, or worse-nothing at all-dominates your search results, you have work to do. Your goal is to control that narrative through valuable content that showcases your expertise. Next, examine your LinkedIn profile and recent posts."
Personal brand influences company reputation and market value significantly, with executives attributing 45% of reputation and 44% of market value to the CEO's reputation. Most entrepreneurs neglect active personal-brand management despite its impact. A five-minute monthly audit can reveal priorities. Minutes 1–2 involve a rapid reputation assessment using Google results, LinkedIn headline and posts, and an About page to ensure clarity and differentiation. Minutes 3–4 analyze the authority gap between expertise and recognition. The process emphasizes sharing original insights, controlling search narratives through valuable content, and using concise checks rather than costly overhauls.
Read at Inc
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