In the first half of the year, posters from Bumble, Calvin Klein, and Swehl have stoked controversy and headlines.
...billboards are no longer confined to highways or city squares. A poster can explode on social media feeds as soon as the vinyl is dry, leading to discussion around its content or placement.
...talking points demonstrate the powerful emotional response large-format 'real world' advertising can unlock-sometimes for better...or sometimes in a way that provokes debate.
...campaigns resonating positively receive plenty of earned media and incremental audience extension. On the flip side, if the creative does not sit well with viewers, marketers need to be prepared.
[
add
]
[
|
|
...
]