The 4 Email Tactics Helping Brands Stand Out in a 'Delete, Delete, Delete' Era"

"People, I think, are not opening and reading their emails with the same carefulness. It's the last channel that you get to in the day. Delete, delete, delete, delete. How does it look in a single screenshot? Am I giving people something interesting to screenshot and share?"

"To get consumers to screenshot an email, design something snackable. That's often a single image that sums up the one clear reason why you're sending that email. Brands need to remember that their email marketing strategies should be mobile-first."

"To grow a founder-forward newsletter—the ones that dominate platforms, such as Substack and Beehiiv—treat it as a multi-platform flywheel. When she started writing her Substack, she launched it on Instagram and posts every edit across multiple channels."

Email marketing faces declining engagement as consumers receive overwhelming volumes of messages and rarely open them carefully. Brands must adapt by creating mobile-optimized, visually compelling content designed for sharing on social platforms. Rather than measuring success through traditional metrics like open and click-through rates, companies should focus on whether emails are screenshot-worthy and shareable. Effective email strategies emphasize simplicity and clarity, featuring single images that communicate one clear message. Founder-forward newsletters should be distributed across multiple platforms as part of an integrated flywheel strategy to maximize reach and engagement.

Read at Inc