I had a really disturbing reaction to the ad, said Americus Reed II, professor of marketing at The Wharton School of the University of Pennsylvania. I understood conceptually what they were trying to do, but I think the way it came across is, here is technology crushing the life of that nostalgic sort of joy (from former times).
The destruction of the human experience. Courtesy of Silicon Valley, actor Hugh Grant wrote on the social media platform X, in a repost of Apple CEO Tim Cook's sharing of the ad.
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