UMG and TikTok faced off over licensing expirations, with UMG accusing TikTok of not paying enough and promoting AI-created content, while TikTok labeled UMG as greedy. Swift's music reappeared on TikTok, potentially through a separate deal due to her owning masters.
TikTok serves as a pivotal platform for music exposure, propelling artists to fame but also leading to meager royalty payouts. Artists even resort to fan-uploaded audio clips on the app due to licensing disputes.
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