While most everyone loves NERDS, our core consumer is Gen Z, so we wanted to connect with them through a recognizable talent who is active on the channels where they are most engaged. Additionally, what also drew us to Addison Rae is her authentic love for the brand combined with her background in dance.
Data collected by social media experts Sprout Social shows that during the first week the teaser appeared it received more than 459,000 engagements and 605.5 million potential impressions. In addition, Addison Rae's own post has seen 4 million views, 232,200 likes.
[
Collection
]
[
|
...
]